Interview with Edgeful CEO Andre šŖ
"Personally, I already love what I do. I went from working 20 hour days at Goldman Sachs, to working 18 hour days on Edgeful and I enjoy every second of it"
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Beyond The Trades Insights brought to you by TplusTwoHoldings had the opportunity to interview recently an amazing up & coming Fintech individual. Andre formerly of Goldman Sachs and now CEO & Founder of Edgeful has launched a much needed software for traders as he will describe in the below Q&A we did with him. I hope you enjoy the interview, and as a show of appreciation, Andre is giving all our readers 7 days free access with no commitments afterwards). Simply click on the following: 7 Day Free Access
QUESTION - Thank you for taking the time to participate in the Q & A session. Would you like to share with everyone who you are, your background (current and previous career, education, etc).
Answer:
Hey, Iām AndrĆ©, founder and CEO of Edgeful. I graduated from Northeastern University with a double major in Finance & Accounting. I have a background in finance and accounting and I was an analyst at a hedge fund, Weiss Asset Management, as well as Goldman Sachs. After working 20-hour days for years, I got fed up and finally quit, to start day trading.
When I started learning the concepts around technical analysis, I came across the concept of the Gap Fill ā itās very simple and easy to understand so itās something I gravitated towards.Ā
As I was researching gap fills, I saw that everyone would talk about gaps as if they fill every time, which obviously doesnāt happen, so I wanted to see the actual data. Given my analytical background, I jumped straight to excel to see the real data ā Iām extremely comfortable with excel - I even have certifications. I wanted to know how often gaps up & down fill, and now I could. This instantly helped my trading because I could actually see how often gaps fill and could take trades accordingly.Ā
After I started seeing success, I started adding more reports to the excel file until it slowly became this monster that I could no longer manipulate. It would take hours for me to make updates, and with being as familiar as I am with excel, I knew excel wasnāt the long term solution.Ā
I went online to find an app that can tell me, how often do gaps fill? How often do certain weekdays close green or red? Which days have the highest volume & range? Etc
I looked through every product I could find, and nothing showed the probabilities ā thatās when I thought to myself, āthereās an opportunity hereā and thatās the story of how Edgeful was founded!
QUESTION - For our readers who may not know, you are the Founder and CEO at Edgeful. What exactly does your software do for the everyday retail or institutional trader? And what sets you apart from any others. And what trading instruments does it support (Equities, ES, Futures, etc)?
Answer:
Edgeful breaks down market data into easy-to-read reports that you can actually use to become a profitable trader. Our technical analysis tool offers insights on stocks, futures and forex. When you use Edgeful, you can instantly see how any stock behaves, down to a specific weekday. We have all the breakdowns you need to tell when you size into a trade, when to size down, and even where to set your profit targets, based on the data, not opinions. If you want to make money trading, you need to trade with an edge and not your emotions.Ā
Our biggest focus is to be able to communicate complicated data in a way that anybody can understand and use to make money trading. What youāll notice when youāre on edgeful is that thereās not much on there - report results, text explainers, and explainer videos. We want to narrow the focus of the user to whatās actually important. What youāll notice on other platforms is that they have so many bells and whistles & jargon that are mostly distracting to users.
QUESTION - How long have you been personally been trading. And are you more of a day trader, swing trader or longer term investor? And what made you feel the need to develop and launch Edgeful to the trading community?
Answer:
From as long as I can remember, Iāve always been fascinated by the markets. Iāve been trading since I was in high school with paper accounts on Investopedia. As soon as I was old enough to open a brokerage account I did. I traded options all throughout college, then started trading full time after quitting my job at Goldman Sachs. I like to scalp & day trade options on the long side, and sell vertical credit spreads as well.Ā
While I initially built Edgeful to use myself, I noticed a serious gap in the industry for traders who arenāt familiar with data analytics ā every other app is built for analysts, experts, or PhDs ā and Iām very confident most people donāt have that experience level.Ā
People, myself included, like to see things simply ā everything in the trading space is over complicated for no reason, which isnāt particularly helpful to most people. I wanted to build something that makes data intuitive, and doesnāt have a learning curve. Thatās what weāre doing now with edgeful, weāre very proud of the feedback weāve received from our users.Ā
QUESTION-Ā What personal or professional failure/setback have you experienced in trading AND your life that has set you up for later success?
Answer:Ā
I would say thinking youāve āfigured it outā is probably the biggest mistake you can make in life and in trading. Once you start acting like you know it all, life, as well as the market will smack you right in the mouth to remind you that you donāt. In trading specifically, once I would start a nice win streak, I would start to feel like Iāve mastered the markets. I would use more size, take unnecessary risk, and deviate from my plans, because it felt like I could do anything to make money. Until, of course, I would take a big loss that would wipe days worth of wins. It took a lot of cycles for me to finally learn my lesson ā because of these cycles, Iām very disciplined and have far more success than when I thought I knew it all.Ā
QUESTION : This is becoming a favorite question for many - plus readers get some good gift ideas from it. What purchase of less than $100 have you made in the past year that you simply could not live without now?
Answer: the Calm meditation app, itās $79/year. Iām not huge on meditation but thereās a 7 minute one that I like to do before I trade. I feel like it gets me in the right mindset before trading. Itās like a small reset to clear my mind. I recommend the Daily Jay with Jay Shetty, thereās a new one every day and itās only 7 minutes long.Ā
QUESTION - If you could choose three dinner guests dead or alive, who would they be and why?
Answer:
Marcus Aureluis would definitely have to be on the list. I would love to speak to him about his time as emperor and as a philosopher. Based on Meditations, he had an incredible perspective for someone with so much power. Heās an inspiration for millions of people and it would be incredible to be able to speak to him.Ā
Michael Jordan would be there. I would love to speak to him about his relentless drive and competitiveness, as well as his leadership and entrepreneurial skills. This is definitely a popular answer but how could you not include a legend of sport and business at this dinner.Ā
Steve Jobs is another must have. The most iconic visionary and business icon of our generation. I would love to speak to him about how he can bring his visions to life and communicate that vision to so many brilliant minds to join him to bring it to life.Ā
QUESTION - What are your goals for the future. Both personally and professionally with your company (including new products or services)
Answer:
My goal with Edgeful is to build the most intuitive all in one tool for traders, regardless of experience or financial knowledge, anyone will be able to join Edgeful and become a profitable trader. Our product roadmap is very extensive, we have a 24 month timeline of features, which I donāt want to discuss here. However edgeful will be the all in one tool for creating and developing profitable traders.
Personally, I already love what I do. I went from working 20 hour days at Goldman Sachs, to working 18 hour days on Edgeful and I enjoy every second of it. I donāt even pay attention to weekdays, I just wake up and work on bringing more value to our users because I genuinely love working on this.Ā
QUESTION - What advice would you give to your younger self and to someone just coming out of school (college or high school)
Answer:
My answer may be a little out of the ordinary, but I would say to be more aggressive with goals and taking action. Donāt think you have so much time to figure things out. Youāll blink and be 21, youāll blink again youāll be 26, youāll blink again youāll be 35. Figure it out now, donāt waste a minute.Ā
QUESTION - If you could have a big billboard with your favorite saying or message on it, what would it be?Ā And where can our readers find you on social media?Ā Thank you for taking the time with this interview, is there anything else you like to share with our audience?
Answer:
āHow you do anything, is how you do everything.ā I believe that you need to be disciplined in all areas of your life, even to the smallest things that you may not think are important. Everything compounds. Get positive momentum and keep it going. Donāt cheat yourself, keep your word to yourself, itās the most important thing in the world.Ā
Social media:Ā
instagram: https://www.instagram.com/getedgeful/
twitter: https://twitter.com/GetEdgeful
reddit: https://www.reddit.com/r/edgeful/
tiktok: https://www.tiktok.com/@edgeful
facebook: https://www.facebook.com/edgeful/
Visit Edgeful to try out for 7 Days FREE (click below)